The BeautyNavigator and Intellweb team attended SIMPPAR 2026 in Grasse, France, the international trade event dedicated to perfumery raw materials, connecting with fragrance industry professionals and exploring the innovations shaping the future of perfumery.

Niche perfumery is growing, but so is the competition. As fragrance retail becomes more saturated, independent perfume stores face a new challenge: standing out in a market where “niche” alone is no longer enough. From digital visibility and sampling culture to storytelling, curation, and online competition, the modern perfumery must evolve beyond simply selling perfume.

Aromatherapy is defined as the use of fragrances to affect or alter a person’s mood or behavior.

An evergreen woody shrub, with pale green, narrow, linear leaves. Flowers are a on blunt spikes of a violet-blue color. The plant is highly aromatic. 
Family: Lamiaceae. 
Name: Lavandula angustifolia 

Explore the captivating journey of perfume-making from its origins in ancient Egypt to its modern renaissance. Discover how fragrant concoctions traveled along the Silk Road, the rise of Grasse as the perfume capital, and the evolution of iconic scents through the centuries.